8.75 meters of fame 2012 / Installation / digital-print on vinyl, red carpet, flashlights
For the '12C - Raum für Kunst', in Schnifis a red carpet scene was staged for the exhibition 'shortcuts in circuits'. A professional photographer was hired to take pictures of the visitors in front of the proper illuminated logo backdrop and champagne was served. The world of the stars, which found its way into big art institutions, was reduced to absurdity in the small village Schnifis with its 700 inhabitants. Major museums like the MoMA, Whitney, MOCA or the Guggenheim stage-manage their previews to high-society-events, by invitation only. Stars as Angelina Jolie, but also artists as Damien Hirst and Yoko Ono pose there in front of the logos of major museums and their sponsors – most of them major corporations. In this installation the red carpet gets democratised at a first glance – a bit of fame for every one. But on a second glance backstage - to be taken literally - the branding culture of our society as well as the wheeling and dealing between art and capital can be revealed.